In 2003 A full-page advertisement in Design Week magazine invited designers to enter a competition to design a logo for the bid to hold the 2012 Olympics in London.

This was no ordinary pitch for commercial activity. The Olympic Games are the largest peacetime human endeavour in the world, bar none.

All in all, approximately 1100 designs were submitted, here is just a proportion of those entries submitted by entrants.

The gallery was set up to view and celebrate the product of this unique design competition.